Did you know that Apple have announced that HD films are now available on Apple TV?

Did you know that Apple released a software update to the iPod touch last week?

Did you know that Apple ‘App Store’ is availible on iPhone?

Did you know that Apple released a new iPod nano at the start of the previous week?

Did you know that Apple are releasing iPod Nano’s in different colours?

And so it goes on…

It was only with my new filtering system that I was able to see the full impact of the spam. Apple, amazingly, constitute a large percentage of my ‘newsletter’ junk mail. Last year I received 50 e-mails from Apple, and this year we’re at 62 already, and we’re only in October.

To put that in perspective:

If we presume that Apple will send me at least one e-mail each week until the end of the year (11), as well as the usual ‘christmas’ and ‘new year’ e-mail (2); we’ll be at 74 e-mails sent out this year.

The average number of working days for an IT professional is currently 225 days a year, meaning Apple are sending me an e-mail every 3 days!

Is it just me that thinks that this is excessive? Do we really need an e-mail that often? And at what frequency of e-mail, mostly irrelevant waffle, does this become spam? I can’t help wonder if this is an Apple only issue or if Microsoft or Sony send out an e-mail every time an employee sneezes, and what we can do about it. Given how much time and effort we as a business sector go to protecting ourselves from spam, surely we should be expecting more from the big players out there.